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I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring.

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I’ll add some of their thoughts as well as my own. Corporate executives struggle to harness the power of social technologies. Charlene LiJosh Bernoff. Supporting is the tactic you want to employ if you want to facilitate technical, emotional, medical, whatever support within a community of people. Choose a technology and partner to make your plan reality 1.

grundswell Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Blend? What resources need to be put in place for support? Over the last year this website has sought advice from people on what the next President should do ‘on day one’ of his presidency.

Groundswell (book) – Wikipedia

Share on LinkedIn Share. This page was last edited on 6 Octoberat The vendor who provides that solution also needs to have the same qualities.

Give yourself a pat on the back if you finished this post. What performance indicators can be put in place? If your organization isn’t new, there are bound to be some blog posts, articles, comments, some chatter about your organization. How often do groundssell assess the tactics?


I read groundwwell in the summer and was very impressed with their process for tapping into the participative web and how it naturally extended the social media framework that we’ve been building here at Communicopia for over two years now.

This article reads like a press release or a news article or is largely based on routine coverage or sensationalism. They created Tyze to support their organizational imperative, “…create networks, develop resources, cultivate innovation and promote thinking to foster the contribution of people who are isolated and marginalized.

It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. Other examples of collecting are tagging, subscribing to RSS news feeds, adding to del. Develop a strategy to meet your objectives Technology: Retrieved from ” https: Who will lead the charge?

How to Tap into Social Media — A Summary of Groundswell

Recent Posts Ready for a distributed organizing deep dive? Kevin Allison of the Financial Times praised the book for its focus on Web analytics: Think of Apple when you think of this approach—people passionately blog about Apple products, people read about those posts or reviews, they converse amongst their friends about berhoff products using the reviews as supporting material, they buy the product and sing the same praise.


Creators are those people who make the videos, podcasts, blog posts, reviews that most of us consume. Will the social bfrnoff be incorporated into your organization’s website of live offsite? Bernfof biggest piece of advice from the authors is the consideration you must pay to how listening, talking, energizing, supporting, or embracing your audience can reach the outcomes you and your audience hope for.

When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. The face of advertising and the consumer is changing. This author is very insightful and she knows what she is talking about.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

This strategy is not right for every organization. A clear plan on how you will respond needs to be in place.

These tools may not troundswell as definitive as a Forrester Research report but it’s better than assuming you know what’s right for your target audience. You can start that conversation by creating videos, blogging, Twittering, participating in social networks like Facebook or creating your own social network.