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“Prin codri de simboluri petrece omu-n viaţă / Şi toate-l cercetează c-un ochi prietenesc.” (Man walks BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia Beciu states that any “electoral debate (or any other mediatic product) is a relevant .. BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia BECIU (National University of Political Studies and Public Administration, .. Revista română de comunicare ºi relaţii publice si la notion d’identité est une ressource pour la compréhension conceptuelle et empirique de la diaspora. Acest studiu explorativ investighează construcţia, prin discursul mediatic.

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The data show that the candidate who was already in power Victor Ponta prime-minister at that time used the defense strategy more often than the opposition candidate Klaus Iohannis, in both debates: Related to the first discursive function — acclamation — we observe that during the first debate, candidates have used acclamation in relatively equal proportions Candidates will attack more and acclaim less on future plans than on general objectives.

The problem is that, once there, he forgets the primordial meaning of this experience and builds his own world, outside the reality of others. Therefore we confirmed the third hypothesis.

political communication culture

Any problem, any crisis can be solved by talking. The fourth hypothesis was confirmed as well by our data. The difference could be explained when we take into account the qualitative content of the two discursive functions defense and attackand the role of political culture in the mechanism of Television befiu.

It is only thus that one can show one is looking responsibly to the other. And then you have to do something. Table 2 shows how the situation has changed during the second debate, when Victor Ponta attacked more We depart from the five axioms formulated by Benoit This article is based on the premise that televised political debates are conflictual, competitive verbal interactions. Televised debate can be regarded as a diagnosis of the civilisation of dialogue in the local political life.


All five hypotheses of the functional theory were tested in the two televised debates for the presidential elections in Romania, November,11 and 12, at Realitatea TV channel, and B1 TV channel respectively. Benoit indicated three reasons for which candidates could limit their use of defensive came,ia defenses and be more offensive Mediattic, Acclamations are positive statements aiming to promote self-image, and to increase the social desirability of the candidate.

And if you stay outside, if the state of being exterior becomes your usual state of life, it is not all right.

presidential debate | Cultures Of Communication – Cultures de la Communication

However, discus present study, but other studies conducted in Europe, such as the study of Isotalus in connection with the debates in Finland, do not fully confirm the assumptions of functional comubicare. The functional theoretical approach in the political discourse is assimilated to a type of cost-benefit analysis. The functional analysis of caelia discourse can be regarded as an instrument that helps us diagnose the discursive behavior of social actors during televised debates, the civilisation of dialogue in the local political life.

Comments on the policy themes will be much more common than those relating to the character of the candidates. The general objectives are invoked more to the acclaim than in the attacks.

Such an approach ensures understanding of the symbolic topology, the relative position of the candidates in the political field of confrontation. Vote is a comparative act; Candidates should distinguish themselves from other opponents; Political campaign messages allow candidates to distinguish themselves from others to assert their identity.

The third section contains research methodology. Only in the case of the opposition candidate, Klaus Iohannis, during the second debate, the cmunicare between the three discursive functions is consistent with the first hypothesis: Dialogue needs a certain type of situation to be born lawfully and to be carried out coherently.

The solution of the dialogue as a meeting point of identities, as a primordial social practice [2]comes naturally. Persuasive attack and defence in the presidential debatesTuscaloosa, University of Alabama Press. The first hypothesis is partially confirmed we have more comunicars than defense, acclamations occupying intermediate position.


In the next section we present a brief introduction to the functional theory of political discourse as strategic positioning of social actors in the semiotic act of televised debate.

Second, defensive enunciations may create the impression that a candidate is reactive, rather than proactive.

This paper proposes an analysis of televised debates for presidential elections in Romania, in Novemberfrom the perspective of functional theory of political campaign discourse.

Registration units were considered assertions, claims, statements, and arguments of candidates themesand each theme was coded for one out of the three discursive functions: These data show that Victor Ponta looked for an improvement in his discursive strategy from the first to the second debate. Therefore, the politician places himself only apparently in a space that is exterior to common people.

Obviously, political messages and declarations aim to win the election. Klaus Iohannis used this strategy even more often 12, respectively, 16 times in the acclamations. All five predictions of functional theory were tested in the two televised debates for presidential elections in Romania: Enunciations in the second debate 12 NovemberB1TV.

political communication culture | Cultures Of Communication – Cultures de la Communication

Although the mediatic discourse exploits first of all the spectacular dimension of the debate, one should not neglect the generative dimension of this discursive genre. We noticed that both candidates had used general objectives to acclaim more than to attack, with only one exception — Victor Ponta, during first debate, who used general objectives to attack 5 timesin comparison with acclamation one time. These topics, formulated as attacks, have caused numerous defensive enunciations from his opponent, Victor Ponta.